The Airdrop

Google Plays Nice With NFTs, Starbucks Puts Ex-MLB Star’s NFT Project on Deck

This week, Google made a big shift in their policy towards NFTs, allowing apps in the Google Play store to include the ability to buy, sell or earn tokenized assets. Meanwhile, Starbucks Odyssey, the brand’s Web3 loyalty program, announced their next Stamp would be “designed by Aku,” the NFT character launched by former LA Dodgers player-turned-artist Micah Johnson. In other news, Snoop Doog and a16z-backed decentralized music venture Sound announced a $20 million funding round and we got another “phygital” sneaker drop.

Collectors Are Bored of Apes and Don’t Want to Pay Royalties

This week, the floor price of the Bored Ape Yacht Club NFT collection dropped to its lowest price in nearly two years, leading to questions about the collection’s value. But floor price is just one metric used to value NFTs – experts explain that there are other important factors in assessing what an NFT is worth.

Azuki Is Rebuilding After Its Elementals Mint Mishap

Azuki’s latest expansion of its NFT ecosystem missed the mark, while Candy Digital and Palm NFT are merging together to create a superpowered NFT production studio. Also, Warner Music Group and Polygon are launching a blockchain music accelerator program.