McDonald’s Opens McNuggets Land in the Metaverse, but McWhy?
The fast food giant is celebrating the 40th anniversary of the menu item with a perplexing new Web3 activation.
Web3
Solana Foundation, Polygon Lead $30M Fundraise for Web3 Firm Cosmic Wire
The startup offers metaverse-creation tools and a list of general blockchain infrastructure solutions.
Is the Metaverse a ‘Global Panopticon’?
(Milan Malkomes/Unsplash, modified by CoinDesk)
Google Plays Nice With NFTs, Starbucks Puts Ex-MLB Star’s NFT Project on Deck
This week, Google made a big shift in their policy towards NFTs, allowing apps in the Google Play store to include the ability to buy, sell or earn tokenized assets. Meanwhile, Starbucks Odyssey, the brand’s Web3 loyalty program, announced their next Stamp would be “designed by Aku,” the NFT character launched by former LA Dodgers player-turned-artist Micah Johnson. In other news, Snoop Doog and a16z-backed decentralized music venture Sound announced a $20 million funding round and we got another “phygital” sneaker drop.
Co:Create Releases Web3 Loyalty App on Shopify
The app allows over 4 million Shopify businesses to implement blockchain-based loyalty and rewards programs from their storefront.
Hip-Hop Collab Teams PUMA, Roc Nation and Legitimate for Sneaker Release
The three models of sneakers celebrate the 50th anniversary of hip-hop and each one has an NFC chip owners can scan to access exclusive music content.
Google Play Changes Policy on Tokenized Digital Assets, Allowing NFTs in Apps and Games
Google Play announced a major shift in policy today, allowing developers to incorporate digital assets such as NFTs into their apps and games in the store. Companies that decide to offer the ability to buy, sell or earn tokenized assets will be required to make it clear in the Play Console that there are blockchain-based elements in the app.
Starbucks Teams Up With Micah Johnson’s Aku NFT Project
The latest Starbucks Odyssey Journey launch will feature a Stamp “designed by Aku” and include a $100,000 donation to Blessings in a Backpack, a non-profit tackling food insecurity among children.
Collectors Are Bored of Apes and Don’t Want to Pay Royalties
This week, the floor price of the Bored Ape Yacht Club NFT collection dropped to its lowest price in nearly two years, leading to questions about the collection’s value. But floor price is just one metric used to value NFTs – experts explain that there are other important factors in assessing what an NFT is worth.
Sega Rethinks GameFi Plans, COO Calls Blockchain Gaming ‘Boring’: Bloomberg
Sega earlier promised it would carefully assess play-to-earn gaming models and NFTs to make sure its efforts in the space weren’t seen as “simply money making.”