The post by Mills stressed the importance of user trust, noting “while tokenized assets are meant to build more enriched, immersive experiences, as an added user protection, developers may not promote or glamorize any potential earning from playing or trading activities.” This maintains Google Plays’ Real-Money Gambling, Games, and Contests policy. In effect, this means apps that haven’t met gambling eligibility requirements can’t promote buying an in-game item like a “loot box” for a chance to win NFTs.