5 Consensus 2023 Takeaways

Something that really struck me arose from what Kate Brady, head of communications for Web3 at PepsiCo, said on stage. As you know, PepsiCo is a very mainstream American brand. It’s not part of the crypto industry by any means, but it’s looking to get into Web3. And one of the things she said on stage was that she was being stymied in her work and PepsiCo has been stymied in its work by the lack of regulatory clarity, and I thought that was interesting because obviously this is something the industry says a lot that we need to do. There are guidelines from Washington, D.C., from lawmakers and from policymakers. And we think that that conversation or that that issue only affects people in the relatively small world of crypto.