Visit San Francisco: 2022 Journey Information For San Francisco, California
Most significantly, in first-price auctions there is the worry of overpaying. If an advertiser bids $5.00 for an impression, and the next highest competing bid is $2.50, they may get charged $5.00 – however a strategic bid of $3.00 would save the advertiser money. Because of this the bidder has to introduce an entire new system – after calculating the […]