Web3 Marketing 2024
Are Sideline Skeptics Crypto’s Biggest Enemy or Greatest Strength?
(Papaioannou Kostas/Unsplash)
Wake Up, Web3: Your Marketing Is Fueling a Bot Epidemic
We need airdrops and KOL campaigns that, instead of creating empty buzz and boosting vanity metrics, convert real committed users, build brand relationships, and bring large rewards to engaged communities, says Filip Wielanier, co-founder of Cookie3, a Web3 marketing platform.
No, a Sponsored Labeled Crypto Press Release Is Not An Alternative to Editorial Coverage, PR Pro Says
Earned media is often more valuable for Web3 projects than pay-to-play posts, Tal Harel says.
Jeff Kauffman: Decentralized Social Will Revolutionize Marketing
The rise of Farcaster and portable “social graphs” will change the relationship between brand marketers and end-users, says the founder of JUMP, a network for Web3 branding executives.
Without Wallet Awareness, We’re Just Building Another Web2
To unlock the full potential of Web3, it’s imperative for marketers to personalize content based on the pseudonymous data in your wallet, says PeteCoin, VP of Growth, Serotonin.
Web3 Marketing Needs Some of Apple’s Secret Sauce
By speaking the language of Web2, the blockchain world will not only be understood but also embraced as the natural evolution of the World Wide Web.