Mastercard’s Latest Crypto Loyalty Scheme Aims to Plug Google Pay Gaps
Mastercard is working with emerging markets-focused mobile payments app Swoo Pay to offer loyalty rewards in cryptocurrency.
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Mastercard is working with emerging markets-focused mobile payments app Swoo Pay to offer loyalty rewards in cryptocurrency.
The widespread use of central bank digital currencies (CBDCs) does not have enough justification at the moment as customers are so comfortable using today’s type of money, a senior Mastercard official has said.
Cardholders of the hi Debit Mastercard, a partnership between crypto payments application hi and Mastercard, can now spend Metaverse platform Sandbox’s SAND token as a currency in eligible markets.
MoonPay will incorporate compliance-friendly Mastercard’s Crypto Credential system and integrate payments tech like Mastercard Send and Click to Pay, according to a blog post.
The decision comes only weeks after Binance has been grappling with multiple legal challenges in the U.S.
Payments giant Mastercard has created a forum where crypto industry players can discuss and collaborate on central bank digital currencies, injecting its influential voice into the CBDC conversation as nations around the world consider whether to digitize their money.
The approved consortium includes Mastercard, broker Genial, registrar Cerc and financial software fintech Sinqia as partners.