Barcelona, Spain –In a landmark move for digital finance in Europe, Beself Brands has successfully tokenized 100% of its corporate equity using blockchain technology under full regulatory compliance — becoming the first company in Spain to adopt this model.
The operation leverages BeToken, a security token issued in alignment with Spain’s Securities Markets and Investment Services Law (Law 6/2023), which explicitly recognizes security token offerings (STOs) as a legal structure for issuing digitized financial instruments. This development positions Spain at the forefront of tokenized capital innovation under a clear regulatory framework.
The entire shareholding structure of Beself Brands—previously represented through traditional private equity stakes — is now digitally recorded and managed via a public-permissioned blockchain. Each BeToken is a 1:1 representation of a company share, embedded with full governance and economic rights. Custody, transferability, and compliance are handled through a bespoke infrastructure developed by the company and reviewed by a Registered Information and Reporting Entity (ERIR), ensuring full lifecycle supervision.
The STO will be executed in two tranches, scheduled for mid-year and Q3 2025, subject to final regulatory greenlight. A total of 2,971,200 BeTokens will be issued and made available to retail and institutional investors, starting from low minimum ticket sizes to maximize accessibility.
“This is a paradigm shift in how private equity can be structured, distributed, and governed,” said Albert Prat, founder of Beself Brands. “We are enabling programmable equity under regulatory guardrails, with embedded compliance, shareholder incentives, and liquidity mechanisms—all built natively into the token architecture.”
The offering incorporates advanced tokenomics to foster market stability and investor alignment. These include:
- A voluntary lock-up by founding shareholders, limiting annual disposals to 10% over each of the first four years.
- A €500,000 on-chain liquidity reserve for initial secondary market support.
- Incentive mechanisms such as a 10% loyalty bonus for holders who retain their tokens for at least one year.
- A planned dividend distribution policy beginning in Year 2, subject to financial performance.
This end-to-end tokenization framework demonstrates the practical implementation of regulated DeFi (RegFi) principles—bridging traditional corporate finance with token-native operations. Observers believe this case could serve as a model for future capital structuring by SMEs, startups, and family businesses seeking compliant access to global digital capital markets.
Beself Brands, headquartered in Barcelona, operates several DTC and marketplace-focused lifestyle brands including Greencut, FITFIU Fitness, Mc Haus, Beeloom and Playkin. The group has a long-standing presence in European e-commerce ecosystems and continues to invest in digital infrastructure for finance and operations.
“With BeToken, we’ve built a real-world application of asset tokenization that is fully compatible with EU law and enterprise-grade governance,” added Prat. “We expect this to become a blueprint for next-generation financing.”
Investor onboarding and whitelist registration are now open via https://betoken.io and https://beselfbrands.com.
About Beself Brands
With over 15 years of experience, Beself Brands is a Spanish consumer goods group focused on building and expanding lifestyle and home brands. Its diverse portfolio includes several well-established product lines, distributed through more than 15 international sales channels, including leading marketplaces and its own e-commerce platforms.
Media Contact
Tamara Navarrete, CMO
Website: https://beselfbrands.com
Email: [email protected]
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