Although Amazon.com, Inc. (NASDAQ: AMZN) stock price has fallen by more than 11% since it hit an all-time high on August 3, 2026, trading at $255.39 on October 6, Shyam Patil, a Wall Street analyst at Susquehanna, expects a rally towards a peak over the next 12 months. 

Patil reiterated a positive rating for Amazon stock, according to a note sent to clients on Tuesday. He also maintained the firm’s 12-month price target for AMZN at $325, thereby signaling a possible 27.26% upside.

This bullish thesis is based on the company’s strong momentum in full-funnel advertising, where sponsored search, Artificial Intelligence (AI) shopping, and Demand-Side Platform integration expand the growth runway.

The reaffirmed rating for Amazon stock also reflects its robust consumer resilience leading into the holiday season, supported by constructive participation in Prime Big Deal Days and anticipated budget allocation for Cyber Week. 

While elevated gas prices and consumer health concerns present minor macroeconomic risks, Patil is confident AMZN stands to benefit from the AI boom and the upcoming end-of-year festivities. 

Wall Street’s AMZN price prediction 

Earlier on the day, Ivan Feinseth, an analyst at Tigress Financial, reiterated a ‘Buy’ rating for AMZN. He further raised the firm’s 12-month price target to $385 from $315.

Consequently, 42 Wall Street analysts surveyed by TipRanks over the past 3 months have set an average price target for Amazon at $333.18. 

Is Amazon a good stock to buy?

Over the past 12 months, Amazon stock has added 15.15%, hence increasing its market capitalization to $2.7 trillion.

Nonetheless, Wall Street analysts expect AMZN stock to surge to a new ATH over the next 12 months, and potentially outperform its past year.

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