They instantly began a mini-DARPA inside Motorola. Some of those goals are just what you’d expect from a commercial R&D division. Just as DARPA undertakes certain projects with obvious military application, ATAP looks at obvious stuff like speeding up graphics, developing thinner materials, or making your phone’s battery last longer. If the result won’t be at least five to ten times better, a project is a non-starter. Project leaders are free to contract with outsiders to assist – enlisting some of the world’s best minds for edgy research with specific goals. But it doesn’t just explore the stuff that other people want. Like DARPA, ATAP engages researchers for two-year stints, directing them to take on a project just at the point where new technologies make it possible to make a groundbreaking advance.
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When I visited Archetype’s founding team of five, currently working out of a cramped room in the Palo Alto office of its lead funder, venture capital firm Venrock, they showed me some illuminating demos that, they assured me, only hinted of Newton’s vast potential impact. They placed a motion sensor inside a box and prompted Newton to imagine that the container was an Amazon package with fragile cargo that should be carefully monitored.
The new Newton is designed to process data from sensors of all kinds. Answer questions or provide charts or even computer code to report what’s happening in the world. For Poupyrev himself, Archetype is fulfillment of a long-held belief that the digital world can provide a means of deep engagement with the physical one. Though I didn’t know it at the time, I had my own hand in this: Soviet-born Poupyrev’s fascination for manipulating the world through tech was triggered in part by my book Hackers, which had been slipped to his father during a visit to China.
One Volkswagen experiment involves a scenario where a car’s sensors can analyze movement, perhaps in concert with a sensor on a driver’s person, to figure out when its owner is returning from the store and needs an extra hand. That mundane task, believes Lathrop, is just the beginning of what becomes possible when AI can digest reams of sensor data into human-centric insights. “If we recognize human intention in that scenario, I can automatically open that back gate, and maybe place my stuff into specially heated or cooled locations.” says Brian Lathrop, senior principal scientist at Volkwagen’s Silicon Valley innovation center. Volkswagen’s interests include the safety of people outside vehicles as well as passengers and drivers.
“The idea that things could be hacked and their nature could be changed by inventing new technology inspired me for the rest of my life,” he tweeted about the book in 2020. He also honed his English by reading. Rereading the book. You’re welcome. Poupyrev’s journey after he left the Soviet Union and became a computer scientist included stints at Sony, Disney, and, until last March, Google’s ATAP division. That’s where he led a team working on Soli, a project that built tiny radar devices into wearable gadgets to allow them to respond to a person’s gestures and movements.
