The average number of fans per page is about 40,884 fans per account. Last but not least, the study analysed the Top 100 companies’ blogging interaction. Next, the study focused on was YouTube. The research concludes that 68% of the companies uploaded new videos and 76% of channels also got feedback from viewers. Their activity for one month was investigated. This one revealed a rather low involvement of companies. Their one month interaction on this channel was analysed.

The research proves that 32% of the tweets coming from Fortune Global 100 companies are re-tweeted. Percentages show companies are more involved on Facebook. In addition to this, 51% also have likes from fans and 41% have posts with comments from fans. After analysing their one week activity and interactions from the Facebook Fan Pages, the study proves that 59% of the companies have posts of their company and 43% have posts from fans. Facebook was the second social networking site analysed.

The question now is: can their resources still represent that great an advantage when it comes to their online marketing strategy and their involvement in creating a strong online brand? The percentage chart of Fortune 100 companies’ use of new media was revealed by Burson-Marsteller. The study analyses their use of four of the largest social networking channels: Facebook, Twitter, YouTube and Business Blogs. There are voices saying social media marketing is about using the right strategy and getting it implemented in the right way, and the budget allocated is less important.

State John Kerry

Burson-Marsteller Communications Group has recently conducted a study which shows that 79% of Fortune 100 companies are currently embracing social media as part of their online marketing strategy. There are four main social networking sites they are focusing on analysing. For traditional marketing, this has always given them a boost. The research gives evidence regarding detailed use of the latter by those companies. It is by now a known fact that Top 100 puts together the most respected and renowned names, which also have access to the best resources due to the large budget they have in hands to manage.

When it comes to their Facebook presence, one can conclude it has been successful, with an average Fan base of more than 40K per account. In addition to this, they are not neglecting the influence of videos. Around 70% of them upload company videos time to time. For more information on Search Engine Marketing, Click here to contact us. Blogging is not used that effectively. Syscomm are experienced SEO consultants. With the increase in people using social networks for expressing more and more it is important for all the businesses to start listening and engaging their loyal customers online. A Internet Marketing Agency. Their followers do comment on the videos.