Yuga Labs co-founder Wylie Aronow, who has since stepped back from the project, told me last year that the company is all-in on developing its gamified virtual world, which is meant to sit at the “intersection” of all of its NFT brands, like Bored Ape Yacht Club, CryptoPunks, Meebits and 10KTF. The company has recently brought on a number of game-focused executives to help lead its expansion, notably new CEO Daniel Alegre, formerly of Activision Blizzard, chief gaming officer Spencer Tucker and chief creative officer Michael Figge.