For all the hype, bubbles and burst hopes of the non-fungible token (NFT) market these past three years, this innovation contains an undeniable breakthrough: the creation of unique, one-off digital assets, a construct that was impossible in the everything-can-be-replicated internet that preceded it. NFTs are a building block for a more creator-centric system, since they recreate, in the digital realm, the direct peer-to-peer ownership relationship that fans and performers used to have with LPs, books, films and so forth.