The Gen Art Program at Sotheby’s will launch on July 26 and will highlight two to three generative artists per year. The first sale will honor generative art pioneer Vera Molnar, who is considered by many scholars to be the first female digital artist. Beginning her career in the mid-1940s, Molnar began creating computer art in the 1960s, building out an impressive portfolio that is regularly cited as an influence for modern generative artists such as Dmitri Cherniak and Tyler Hobbs.