On the other hand, streaming channels that focused on a specific niche, serving to a specific community, had a much lower churn rate of 12.7% and a higher lifetime value of $50 or more. Niche channels also had a higher engagement rate, with viewers spending an average of 506 minutes of viewership, compared to only 73 minutes per user for broad entertainment channels. What’s more, subscription price increases had no effect on churn for niche channels, while it spiked for broad entertainment channels.